Kaspers Ryttersgaard Jacobsen.
Vice President & General Manager,  Royal Unibrew

René Kristensen.
Director On-trade, events.
Royal Unibrew

The largest private sponsorship agreement with
Copenhagen Light Festival is made with Royal Unibrew

The agreement provides several light installations in the streets, entertainment and serving of drinks along the light routes.

“We are both proud and happy to enter into a partnership with Copenhagen Light Festival”
Kasper Ryttersgaard, Country Manager at Royal Unibrew.

The collaboration with Royal Unibrew provides many and good opportunities to develop the festival creatively and modern, as well as it ensures visitors a complete range of experiences during the winter.

“In just a few years, the festival has managed to give the cultural festival scene in Denmark a new, different and distinctive expression. We look forward to helping to further develop it, so that even more visitors can explore a wider range of light art and installations. There will be more for both the taste and listening senses – also for the younger visitors.”

Kasper Ryttersgaard, Country Manager at Royal Unibrew.

App with routes and new initiatives
With Royal Unibrew, we introduce a treasure hunt in the app, where you can win free refreshments along the routes. At the festival in 2021, we chose that all information along the routes is accessible via mobile and web, which makes it possible to “find the light installations based on where you are…”.